Computer vision startup Chooch.ai scores $20M Series A

Chooch.ai, a startup that hopes to bring computer vision more broadly to companies to help them identify and tag elements at high speed, announced a $20 million Series A today.

Vickers Venture Partners led the round with participation from 212, Streamlined Ventures, Alumni Ventures Group, Waterman Ventures and several other unnamed investors. Today’s investment brings the total raised to $25.8 million, according to the company.

“Basically we set out to copy human visual intelligence in machines. That’s really what this whole journey is about,” CEO and co-founder Emrah Gultekin explained. As the company describes it, “Chooch Al can rapidly ingest and process visual data from any spectrum, generating AI models in hours that can detect objects, actions, processes, coordinates, states, and more.”

Chooch is trying to differentiate itself from other AI startups by taking a broader approach that could work in any setting, rather than concentrating on specific vertical applications. Using the pandemic as an example, Gultekin says you could use his company’s software to identify everyone who is not wearing a mask in the building or everyone who is not wearing a hard hat at a construction site.

With 22 employees spread across the U.S., India and Turkey, Chooch is building a diverse company just by virtue of its geography, but as it doubles the workforce in the coming year, it wants to continue to build on that.

“We’re immigrants. We’ve been through a lot of different things, and we recognize some of the issues and are very sensitive to them. One of our senior members is a person of color and we are very cognizant of the fact that we need to develop that part of our company,” he said. At a recent company meeting, he said that they were discussing how to build diversity into the policies and values of the company as they move forward.

The company currently has 18 enterprise clients and hopes to use the money to add engineers, data scientists and begin to build out a worldwide sales team to continue to build the product and expand its go-to-market effort.

Gultekin says that the company’s unusual name comes from a mix of the words choose and search. He says that it is also an old Italian insult. “It means dummy or idiot, which is what artificial intelligence is today. It’s a poor reflection of humanity or human intelligence in humans,” he said. His startup aims to change that.

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Ron Miller