Apple is in talks to license Gemini AI for iPhones

The iPhone could soon have Google’s Gemini artificial intelligence (AI) to power new features, following chats between Apple and the search giant.

According to a Bloomberg report, the two companies are reportedly in ‘active negotiations to let Apple license Gemini, coming to the iPhone software this year.’

Gemini is Google’s suite of generative AI tools, including chatbots and coding assistants. Over the years, Google is said to have paid Apple billions of dollars annually to make its search engine the default option in the Safari web browser on the iPhone and other devices.

A partnership between these two tech titans could give them a huge edge over the industry, but it seems more has to be done as the report says: “the two parties haven’t decided on the terms or branding of an AI agreement or finalized how it would be implemented.”

Apple has recently held discussions with OpenAI too, which is one of Gemini’s biggest competitors in the industry.

Neither Apple nor Google have confirmed or denied the potential for a collaboration.

Apple to focus on AI in the future

Coming in September 2024, Apple’s update – in the form of iOS 18 – is expected to be heavily focused on the use of AI.

Bloomberg’s Mark Gurman believes this could be a ‘relatively groundbreaking’ software update with ‘major new features and designs.’ Although the rumors have been circulating for the last few months, the Silicon Valley-based company hasn’t yet offered much in the way of sneak peeks.

This comes after news around Apple’s own testing of its large language model named Ajax. In 2023 we reported how the chatbot, built using Apple’s own framework named “Ajax,” is a large language model that utilizes AI to generate human-like responses. 

It’s believed that Ajax GPT was created for internal use and not much else has been heard about the tool over the last few months.

Featured Image: Via Ideogram

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Sophie Atkinson