Apple To Power AI Tools With In-House Server Chips This Year

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Apple To Power AI Tools With In-House Server Chips This Year (bloomberg.com)






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from the shape-of-things-to-come dept.

Apple will deliver some of its upcoming AI features this year via data centers equipped with its own in-house processors, part of a sweeping effort to infuse its devices with AI capabilities. From a report: The company is placing high-end chips — similar to ones it designed for the Mac — in cloud-computing servers designed to process the most advanced AI tasks coming to Apple devices, according to people familiar with the matter. Simpler AI-related features will be processed directly on iPhones, iPads and Macs, said the people, who asked not to be identified because the plan is still under wraps.

The move is part of Apple’s much-anticipated push into generative artificial intelligence — the technology behind ChatGPT and other popular tools. The company is playing catch-up with Big Tech rivals in the area but is poised to lay out an ambitious AI strategy at its Worldwide Developers Conference on June 10. Apple’s plan to use its own chips and process AI tasks in the cloud was hatched about three years ago, but the company accelerated the timeline after the AI craze — fueled by OpenAI’s ChatGPT and Google’s Gemini — forced it to move more quickly. The first AI server chips will be the M2 Ultra, which was launched last year as part of the Mac Pro and Mac Studio computers, though the company is already eyeing future versions based on the M4 chip



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